SEO Specialist

Most search traffic is lost to an accident, so the pages that bring you business are checked every morning.

A page stops being findable after a site update. A staging setting ships to the live site. A redirect loops. Nobody notices, because the site looks completely normal from the outside — and by the time the month's numbers come in, the traffic has been gone for weeks and nobody can say when it left.

Your SEO Specialist checks every morning that the pages which bring you business are still there and still findable. When one isn't, you hear about it that day, with the page named and what it was worth.

It decides what is worth writing. Not a list of keywords — a real brief: what people are actually trying to do when they search, what to call the page, what to cover, which of your existing pages should link to it, and which competing pages it has to beat. A writer can start from it without asking a single question.

It is honest about what search has become. Most searches now end without anyone clicking anything. So it tells you plainly which topics can still bring you a visitor and which ones can only make you the answer someone reads — and it writes for each of those differently instead of pretending they're the same.

It checks every new page before it can quietly fail. Findable, described properly, marked up correctly, and linked to from somewhere that makes sense. A page nothing links to is a page your own site doesn't believe in.

It makes the monthly call on what you already published. What to update, what to merge, and what to let go — with the redirect that has to come with a merge, so you don't throw away what the old page earned.

Every Monday you get one page: what moved, what it was worth, what needs a decision. When the numbers are too thin to mean anything, it says so instead of drawing a line through noise.

It never invents a number, never edits a live page on its own, and never tells you a technical problem can be fixed with better writing.