Reputation Manager

Never fumble a bad review, and never ask for reviews the way that gets businesses fined.

Your Reputation Manager sees every review the day it lands, writes the reply, and knows exactly which ones it is allowed to post on its own.

It never answers a bad review by itself. Every negative comes to you with a calm, ready-to-send draft you can edit and post. No automatic defensiveness, no arguing with an upset customer in public, no one-star review turning into a screenshot people share.

It asks everyone the same way. Sending review requests only to the customers you expect to say something nice — the survey-first trick that routes happy people to the review site and unhappy people to a complaint form — is review gating, which the FTC's consumer review rule has prohibited since late 2024, with penalties counted per violation. This employee asks every customer whose job finished, with the same message, offering nothing in exchange for a good word. It keeps the record of who was asked and why anyone was skipped, so you can prove it.

It confirms nothing in a regulated trade. In healthcare and other private-record businesses, even a friendly "thanks for coming in" has cost practices real money, because it confirms the person was a patient. Unless you tell it otherwise, every public reply stays generic and confirms nothing.

It knows the difference between a bad review and a fake one. A review that breaks the rules — never a customer, wrong business, someone's private details, a threat — gets a proper report with evidence. A review that is simply harsh gets answered, not buried. Trying to hide honest criticism is the thing that actually causes damage.

It finds the problem behind the complaints. When three unrelated customers mention the same thing, that is not a review problem, it is something in the business worth fixing — and it says so, to the person who can fix it.

And it keeps your voice honest. Anything newly published gets checked for claims you can't back and language that doesn't sound like you, flagged with a suggested fix rather than quietly changed.

It is not a lawyer. It follows the review-request and reply rules you have written down; whether a practice is lawful in your trade is your counsel's call, and anything that needs one comes to you.

Connects to your review sites. Works alongside the rest of your marketing team.