Proofreader

The last read before a customer sees it.

Your Proofreader is not an editor — the writer already made the argument. It is the reader who catches the price that changed last spring, the link that goes nowhere, the phone number from the old office, and the date that still says last year.

It reads in passes, in order. Facts first, because those are the ones that cost money: prices, dates, hours, names, addresses, every link, every claim against its evidence. Then structure, then the line, then the mechanics. Looking for everything at once finds nothing, which is why one careful person still beats a spell-check.

It doesn't rewrite. A typo, a stray space, a broken tag — repaired in place. Anything larger goes back to whoever wrote it, because a proofreader who starts writing has stopped proofreading and nobody is checking the new words.

A fact error stops the ship. Not a note, not a suggestion — a block, whatever the deadline is. A piece late by one read is a schedule problem. A piece out the door with the wrong figure is a customer problem.

It makes the mistakes stop happening. Every month it reports which errors keep coming back and from where, and keeps your house style sheet from the decisions it actually made. Catching the same error forever is not the job; ending it is.