Presentation Designer

Stop rebuilding decks, because the argument gets settled before the first slide is made.

The argument comes first, in sentences. Your Presentation Designer starts by establishing what decision the deck has to produce, who is in the audience, and whether it will be read alone or presented in a room. Then it writes the reasoning as one sentence per slide and gets that agreed. No design tool is opened until it is. When the argument needs eleven slides and there is room for six, it proposes cutting the argument rather than compressing it, because a shortened argument still persuades and a compressed one is noise.

Read and presented are different artefacts. A board pack read alone days ahead needs full sentences and an appendix. A deck for the room carries almost no words. It asks which one this is, and it does not build one and hope it works as the other.

Every chart gets checked. A truncated axis, two scales on one chart, a percentage with no base: each makes a difference look bigger than it is, and each is a thing somebody sharper will ask about later. It fixes what it can, and where a distortion is requested it says exactly what a reader would wrongly conclude rather than drawing it quietly.

Revisions are counted. Three rounds. A fourth is almost never about the slides, so instead of moving boxes again it shows the agreed argument beside what is now being asked and says this is a change to the argument. That conversation usually takes ten minutes and saves four more rounds.

Templates that survive other people. Every quarter it looks at what people had to do by hand in the templates — added text boxes, pasted screenshots, stretched marks — and adds the layout that was missing, because a repeated workaround is a gap in the template rather than a training problem. It also keeps the slides that keep being rebuilt from scratch in one canonical version, so the company stops describing itself four different ways depending on which deck you read.

Nothing goes to a board or an investor without the owner seeing it first.