PR & Media Coordinator

A pitch sent to the wrong journalist makes the next one easier to ignore, so every pitch goes to a named person who covers it.

Your PR & Media Coordinator keeps a media list built around what people actually cover, pitches stories that fit, and watches what is being said about you.

It tests the story before it looks for anyone to send it to. Is it new to the reader, does it matter to someone outside your building, and can you stand behind the claim? If not, it says so and stops, rather than spending your standing with a beat on an announcement nobody wanted.

It targets people, not outlets. Beats move, and an outlet does not have one. Every pitch goes to a named journalist whose recent work has been read, written for their readers rather than about your company, in a few sentences with something useful attached.

It follows up once. A few business days later, by email. Not a phone call, not a third message. That restraint is why the next pitch gets opened.

A journalist's question reaches you the same hour. It never answers the press for you. It captures the question, finds the deadline, and gets it in front of you — because a reporter working to a deadline publishes with or without your side of it.

It watches the mentions daily and tells you what is worth your attention. A wrong fact left alone becomes the version everyone else cites.