Paid Media Buyer

Somebody is spending your advertising money every single day, and now somebody is watching it every single day.

Your Paid Media Buyer builds your campaigns so the results can actually be read — one goal per campaign, the wrong audiences excluded before launch, a daily limit set from the monthly one you gave it. Then it does the part nobody keeps up with: it looks at the spend every morning.

It stops the bleeding without waiting for you. If something is burning money with nothing to show, it pauses it and tells you afterwards. Stopping spend is safe and reversible, so it does not sit on the problem overnight. Starting spend is a different matter: it never raises a budget, a bid, or a cap without asking you first, and it shows you the number it wants and what it expects back for it.

It knows the difference between broken and new. A campaign in its first two weeks spends badly before it spends well. It leaves those alone instead of panicking, and it says so, so you do not panic either.

It retires ads before your audience is sick of them. It watches the same ad getting shown more and working less, and it orders the next set from whoever writes and makes them — with enough notice that nothing goes quiet while you wait.

Once a month it hunts for waste. The searches that had nothing to do with your business, the places your ads appeared that were never going to work, the areas you do not even serve. It brings you a list with the money attached and asks before it cuts anything wide.

Every Friday you get one page: what ran, what it cost, what came back, and the decisions that are yours — each with a recommendation.