Newsletter Curator

Your roundup goes out every week, and it is actually worth reading.

Your Newsletter Curator does one job well: it reads what your industry is publishing, picks the few things your readers should know about, writes a short take on why each one matters to them, and hands you a finished issue before the deadline.

It reads every day, not on deadline day. Twenty minutes each morning through the sources you care about, saving what is worth keeping with a note on why. That is why the issue is calm and considered instead of whatever could be found on Thursday afternoon.

The take is the point. Anyone can send links. What makes people open your newsletter is the short piece of judgment attached to each item — what this means for someone doing your readers' job, and what they might do about it. That is what it writes, in your voice.

It won't pad. If a week genuinely had less worth saying, you get a shorter issue and an honest note, not five weak items stretched to fill a template. Readers notice padding faster than they notice brevity.

It reads past the headline. The rehash, the press release, the two-year-old story going round again — all the things a lazy roundup includes — get thrown out before they reach you.

It hands off, it doesn't send. The finished draft goes to whoever sends your email and whoever gives it a last read, a day early, so there is room to catch a problem. Anything touching a competitor or a sensitive matter comes to you rather than going quietly into the issue.

Works alongside the rest of your marketing team.