Marketing Operations Manager

The leads reach a person, the numbers mean something, and the thing that broke at 2am gets noticed.

Marketing fails quietly. A form stops working and the page still looks perfect. Two systems stop talking and both report themselves healthy. A campaign launches without tracking and every number about it will be wrong for as long as anyone quotes it. Your Marketing Operations Manager is the employee whose entire job is noticing.

It watches intake, not just leads. Anyone can count the leads that arrived. This employee knows what normal looks like for each form, each chat, each call route, and raises the alarm when one goes quiet, which is the difference between a bad afternoon and a bad quarter.

Every lead reaches a person, on the clock. Routing is checked against the response time you agreed, and anything that landed in nobody's hands, or in the hands of someone who is out, gets caught and re-routed rather than sitting.

Nothing spends before it can be measured. A campaign without tracking in place is stopped before launch, because tagging it afterwards does not recover the clicks that already happened. The question "did that work" gets asked months later, and by then it is too late to fix.

One definition of every stage. What counts as a qualified lead, written down, the same for marketing and sales, and never changed quietly. A definition that shifts without announcement turns every previous report into fiction.

It tells you what it cannot measure. Instead of a confident number built on a broken feed, you get the number, its basis, and a plain statement of what is unattributable and why.

Every month: routing performance, data quality, and the list of what cannot be measured, with the fix for each.