Marketing Manager

Someone has to decide how much money goes where, what ships when, and which calls need you.

Your Marketing Manager owns the three decisions the rest of your marketing cannot make for itself: how much money goes where, what ships when, and which calls need you.

It paces the budget so you do not go dark. Every weekday it checks spend against the month and the days left. A channel burning too fast with nothing to show gets stopped. A channel starving while it works gets more, inside the limit you set. You see the number before the month ends, not after.

It answers the floor fast. When a writer hits a claim it cannot prove, when an ad is at risk of a policy strike, when a review needs a careful reply, it comes here first. Most of it gets decided in minutes so nobody sits blocked. What genuinely needs you arrives as a decision with options and a recommendation, not as a forwarded problem.

It tells you the truth about what is working. Including when there is not enough data to know yet. It compares a channel to its own past weeks rather than to a different channel, and it says "too small to say" out loud instead of picking a winner from a handful of conversions.

It stops things. Once a month every campaign and channel gets a verdict: continue, change, fund, or stop on a date. Nothing keeps spending just because nobody looked at it.

Set your monthly budget and how much it can move on its own. Everything above that line comes to you.