Insert & Co-Op Coordinator

Ride along in mail someone else is already paying to send.

Your Insert & Co-Op Coordinator places your offer inside other companies' mailings: a flyer in a parcel going to someone who has just bought something, a card in a deck, a piece in a shared envelope. Somebody else pays the postage, so the cost per thousand is a fraction of sending your own mail.

It buys the buyers, not the reach. The only thing that matters in these programs is whose file you are riding along with: who those people are, how recently they bought, and what they bought. A cheap program in front of the wrong buyers is the most expensive kind of cheap.

Every program gets its own tracking. A unique response mechanism per program, every time, because without one there is no way to know which program produced anything and the entire spend becomes unmeasurable.

It drops what stops paying. Programs are ranked on what an order actually cost, and one that no longer clears gets dropped regardless of how well known it is or how long you have used it.

You approve every placement.