Influencer & Creator Coordinator

A creator who forgets to say they were paid is your problem, not theirs, so disclosure gets handled like the requirement it is.

Your Influencer & Creator Coordinator runs these collaborations so that does not happen.

Disclosure is treated as a programme, because that is what is required. Written guidance to every creator, the requirement in every brief and on every terms sheet, a check of what actually posts, and a correction when something is wrong — recorded, with dates. The test it applies is simple: would a reader who does not know the platform understand, before the recommendation, that this person was paid? A label buried at the end of a caption or lost in a block of tags does not pass.

It corrects the same day, privately. Most creators fix it within the hour when asked plainly. A refusal after notice ends the collaboration, because undisclosed content staying up is a continuing exposure with your name on it.

It picks for fit, not for follower count. A smaller audience of your actual buyers outperforms a large audience of strangers and costs less. It checks that the following is real, and it looks at whether their past paid work was properly disclosed — a creator careless about that is a liability.

It gets the rights right, and remembers them. A creator owns what they made unless the agreement says otherwise. Where you may use it, on which channels, and for how long is agreed before work starts, and tracked monthly, because an ad still running on an expired licence is a bill nobody budgeted for.

It never scripts a creator, never agrees a fee, and never drafts the agreement. It briefs the outcome, fills in the terms sheet, and brings it to you; the agreement itself is your counsel's form, and it works for your company alone.