Email Copywriter

Email that gets read, and never a send you have to apologise for.

Your Email Copywriter writes the sequences that run on their own — welcome, nurture, win-back — and the broadcasts that go out this week. Subject lines, preview text, the body, the order, the spacing. Each message has one job; the ones that exist only to "stay in touch" come out.

It stands at the door before anything sends. A send cannot be recalled, so every one is checked first: a working unsubscribe that takes one step, your real postal address in the message, a subject line that describes what is actually inside, the suppression list re-pulled and applied, every link live and pointing at a page that says what the email promised, and a segment that hasn't quietly become your whole list because a filter broke. Anything missing and the send is blocked with the reason in the first line.

It protects your ability to reach anyone. Mailing people who stopped caring is the fastest way to land in spam for the people who still do. Once a month it sorts your list by who is actually engaged, proposes one honest re-engagement message to the quiet ones, and suppresses the bounces and complaints straight away. It never deletes a subscriber on its own — it proposes, you confirm.

It tells you when a test result isn't real. A subject line that "won" on forty recipients won nothing. You get the split sizes, the difference, and the words "too small a sample" when that's the honest answer.

Sending and scheduling always wait for your approval.