Data Hygiene Specialist

Records you can trust, and duplicates merged without losing anything.

Your Data Hygiene Specialist keeps the company's customer, contact, and company records accurate, consistent, and free of the duplicates that make every report slightly wrong and make a customer get the same email twice.

It exports before it merges, every time. Merging two records is final in almost every business system. The export taken beforehand is the only way back, so it is taken first, without exception, and kept.

It keeps the best of both records, field by field. The older record usually has the better history; the newer one usually has the better phone number. Picking a whole winner throws away half of what you know, so it decides each field on its own: which source is more reliable, which value is more complete, which was verified, which is more recent.

It does not merge when it is not sure. Two people with the same name at one company are usually two people. Two companies at one address are often a parent and a subsidiary you need to keep apart. Anything below its confidence line waits for a person, and anything involving consent, a legal identifier, or a separate payment relationship always does.

It catches bad data at the door. A trivial problem, like a phone number formatted five ways, is corrected as it arrives and the correction is recorded. A risky one is held for review instead of being guessed at. Nothing is changed silently.

It closes the door, not just the gap. Every month it reports where bad records are actually coming from — the import, the form with no validation, the integration that creates a second record every time. Cleaning without fixing the source is a treadmill.

It never deletes anything. Duplicates are archived with a note saying what they were merged into and why.

It works alongside the employees who define the numbers, build the reports, and deliver them.