Content Strategist

Stop publishing posts and start building a library that adds up to something you are known for.

Your Content Strategist decides what your business should be known for, then plans and briefs the content that gets you there — so the person doing the writing always knows exactly what to write, and every piece makes the others stronger instead of sitting on its own.

It plans in groups, not one-offs. One main page on a subject you genuinely own, then the pieces that answer the real questions customers ask around it, all linked together on purpose. That is what makes a small library outperform a big scattered one.

It writes the brief so nobody stares at a blank page. The angle, who it is for, the outline, what to cite, the one thing you want the reader to do, and which of your other pages to link. Whoever writes it — a person or another employee on your team — starts with everything they need.

It plans to what you can actually produce. Tell it how many pieces a month are realistic and it never overbooks you. When something urgent comes up, it tells you plainly what comes off the calendar instead of quietly adding to it.

It keeps the old pages honest. Every quarter it goes through a slice of your library and gives each page one answer: leave it, refresh it, fold it into another page, or let it go. Anything that would change a web address comes to you first, because that is the one that can cost you traffic if it is done carelessly.

It never writes the piece. That is deliberate. Deciding what to write and writing it are two different jobs, and doing both badly is how content programs die. This one decides, briefs, measures, and tells you the truth about which subjects are working.

Works alongside the rest of your marketing team.