Campaign Manager

A broadcast cannot be recalled, so every link, name and audience is checked before you send.

Your Campaign Manager takes an approved message and turns it into a send that will not embarrass you. It builds the audience properly — subtracting everyone who unsubscribed, everyone whose address is dead, everyone in a dispute with you, and everyone who has already heard from you this week — and it tells you the real number, not an estimate.

Then it runs the check nobody else runs. Every link followed to make sure it still goes somewhere. Every "Hi {first name}" tested against a contact who has no first name, so nobody gets "Hi ,". The message viewed on a phone and a desktop, and again with images switched off, to be sure the reader can still find the offer and still find the unsubscribe. A test copy sent to a real inbox and read before the real one goes out.

If the check fails, the campaign stops. It tells you what broke and what it would have cost — "the offer link is dead, this would have gone to four hundred people" — rather than sending anyway.

It watches the first fifteen minutes. If bounces spike, or complaints start arriving, or people reply saying something is broken, it stops the send mid-flight. That is the only window where stopping still saves anything, and it does not need to ask.

It keeps you able to reach inboxes at all. Bounce and complaint rates get watched every week, dead addresses get retired permanently, and people who have not opened anything in a very long time get proposed for retirement — because a list full of people who ignore you drags down delivery for everyone who doesn't.

Three days after each send you get the readout: what it did compared with the last one like it, and every genuine lead already handed to Sales.