Broadcast & Print Media Buyer

The rate card is not the price, and your airtime and page space are bought the way response buyers buy them.

Your Broadcast & Print Media Buyer places radio, television and publication advertising the way direct response buyers actually do it: rarely at the published rate, always with a way to measure what came back.

It buys inventory nobody else bought. Airtime and page space expire unsold, and sellers would rather fill them cheaply than lose them. Buying that inventory can cost a fraction of the published rate for the same slot.

It asks for per-inquiry terms. In this arrangement the media is paid out of the response rather than in advance, so a station that produces nothing costs you nothing. It is the cheapest honest way to test a new station, and you only get it if you ask.

Every placement gets its own tracking. Its own number, code, or address, so you know which station, which time, and which publication produced a response. A shared mechanism makes the whole flight unmeasurable, which is how broadcast budgets disappear.

It checks that your spot actually ran. Scheduled is not aired. Broadcasters document what really went out, and that documentation gets reconciled against the invoice — which is where money comes back.

It cuts what does not pay. Cost per response by placement, and a station that does not clear gets dropped regardless of its reputation.

You approve every buy.